Over on Sandy Carter's blog there is a post about a very innovative initiative that the team at Collaboration Matters and IBM have put together to present the future of the shop window - Social Retail Storefront. What a fantastic concept and use of Social Media to bring customers at the shop front closer to the brand, and extend the relationship via an IBM Connections Community moving forward.
Also very pleased to see an innovative implementation of Kudos Badges for IBM Connections to encourage participation within that Community with customised badges and rewards for the customers that participate.
;)
Congratulations to Collaboration Matters and IBM for showing their thought leadership again!